Why Super Mario Bros? Read on…

Prelude: My Discomfort with Customer Journeys

A transcript of my Euro IA 2020 keynote.

I used this image from the game ‘Journey’ as my cover slide. It’s… very fitting!

Stephen P. Anderson

Speaker, educator, and design leader. On a mission to make learning the hard stuff fun, by creating ‘things to think with’ and ‘spaces’ for generative play.

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